April 10, 2017
VANCOUVER SETS NEW TOURISM RECORD WITH MORE THAN 10 MILLION VISITORS IN 2016
Sport events in Vancouver have contributed to the strong tourism figures over past years with the recent HSBC Canada Sevens, hosted at BC Place Stadium, and the historic FIFA Women’s World Cup Canada 2015, which saw hotels reach a record breaking 99% occupancy over the tournament.
Tourism Vancouver (February 24, 2017) – It’s been another banner year for tourism in Vancouver. Recent data released by Tourism Vancouver shows 2016 year-end overnight visitation exceeded 10 million people, a new best for Metro Vancouver’s tourism industry and the third record-breaking year in a row.
Vancouver’s strong tourism year succeeded to a combination of factors. Key among them are Tourism Vancouver’s sales and marketing initiatives in 11 key countries worldwide; the inaugural HSBC Canada Sevens, a stop on the World Rugby Sevens Tour, which drew significant visitation to the city in March; strong convention, cruise and festival seasons; and strategic partnerships with Destination British Columbia, Destination Canada, the Vancouver Hotel Destination Association, Vancouver Airport Authority, the Vancouver Convention Centre and others.
External factors, such as a Canadian exchange rate favourable to international travellers and the announcement that Canada would life visa requirements for Mexico in late 2016, also played a significant role in increasing visitation. Vancouver fared best among major Canadian cities with year-end data showing Vancouver had higher hotel occupancy, and higher average daily rate, than Toronto, Montreal and Ottawa.
It is estimated that the tourism industry in Vancouver contributes approximately $4.4 billion to the Metro Vancouver economy annually and provides more than 70,000 full-time jobs.
About Sport Hosting Vancouver
Sport Hosting Vancouver is a partnership between the City of Vancouver, the Vancouver Hotel Destination Association, PavCo, UBC, and Tourism Vancouver. We attract, develop, and support world-class sport events in Vancouver through great partnerships, enthusiastic guidance and an innovative approach.
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