Case Study

Overview

Vancouver welcomed the world during the summer of 2015 as one of six Official Host Cities for the FIFA Women’s World Cup Canada 2015. The world’s best female soccer players competed in 52 matches to determine who would raise the coveted FIFA Women’s World Cup winner’s trophy at the FINAL which took place in BC Place Stadium, Vancouver on July 5, 2015.

The 2015 FIFA Women's World Cup has broken all-time audience records on CTV, TSN, and RDS, wrapping up as the most-watched WWC ever with Canadians consuming more than 69 million hours throughout the tournament.

Challenge

Ensuring the City of Vancouver was poised for success with the massive crowds arriving for each match day was monumental. Working with all groups on logistics and planning, the City was able to create pathways for pre-match parades, host the most successful FIFA Fan Zone in the history of any Women's World Cup and also support the Local Organizing Committee on their journey to massive sell out crowds day after day.

Solution

All of Vancouver’s FIFA Women’s World Cup Canada 2015™ matches took place in BC Place Stadium. BC Place is British Columbia’s largest sports and events facility, and Canada’s premier soccer stadium. Over the years, BC Place has hosted an incredible range of high profile events including the ceremonies of the Vancouver 2010 Olympic and Paralympic Winter Games. Today, BC Place is the home of Major League Soccer’s Vancouver Whitecaps FC, the Canadian Football League’s BC Lions, and the BC Sports Hall of Fame.

That event hosting experience was instrumental in ensuring the world's most popular sport was well-represented. BC Place offered an immeasurable fan experience and was able to accommodate massive excited crowds. Records for attendance were broken as 54,027 spectators took in the Canada vs. England quarter-final match at BC Place in Vancouver, the biggest attendance for any national team event in the history of Canada at the time.

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