The HSBC World Rugby Sevens Series is one of the most dynamic global sporting events on the market, featuring the dynamism of sevens rugby, paired with a spectacle of entertainment and fan engagement that is second to none.
Rugby aficionados and first-timers alike revel in the infectious spirit that is known to take over host cities like Hong Kong, Dubai and London. Spilling into the city streets, well-beyond the stadium, the party-like atmosphere and international celebration draws fans from near and far for a weekend-long festival.
The most curious (and hilarious) characteristic of Rugby Sevens is the fancy-dress fun fans partake in at every stop along the tour. Costumes and characters from all walks of life emerge from closets painting a fantastical mosaic in stadium to feast your eyes.